Released on: April 18, 2008, 12:51 am

Press Release Author: Matt Bullas

Industry: Internet & Online

Press Release Summary: As the search industry continues to evolve, 2009 will prove
to be a tough year within the search industry, with the removal of Google's best
practice funding programme, some agencies will face tough challenges.

Press Release Body: Neston, Cheshire, 18 April, 2008 -- 2009 proves to be a tougher
year for search agencies than ever before, with the removal of the Google best
practice funding programme, some agencies have a massive gap of net profit to fill,
of course many agencies quote they predicted this happening and that it has been
built into there forecasts for sometime.

This is no more than words, look at the industry activity closely, many agencies
actively promoting themselves through paid search, not only this, but offering free
trials, this is the first time Click Consult has seen such activity from certain
agencies who seem to be suddenly making a desperate attempt to get clients on board.

Not only this, but the activity in the search recruitment market suggests that many
staff are jumping ship, looking for agencies that maybe are more stable.

Finally, there is allot of activity in businesses looking to also move agencies,
many comments being described as, not happy with service levels versus fees.

Matt Bullas commented; What does this mean for the customer, well it could mean a
number of things, but ultimately clients must look at the facts, biggest is not
always best, there are so many good search agencies in the UK that have been built
from scratch, Click Consult is one of such agencies, we employee more than 20 search
engine marketing professionals across Pay Per Click, Search Engine Optimisation,
Affiliate Marketing, Email Marketing, Shopping Feeds & Online PR. Our business
model is simple, we minimise overheads and maximise service. Fees are certainly not
cheap when it comes to outsourcing online marketing, so what do you really get for
your money? And how much of that fee are you paying to "turn the lights on". It is
so important to ensure your fees are maximised through service levels, and not
because an agency has high overheads before it provides the service.

The removal of the Google BPF programme is in no doubt affecting some agencies this
year. Click Consult support this decision because clients will be looking for
stability and results within there agency relationship, and not feel the effect of
reduced service levels in an attempt to make up the gap the programme will create.


About Click Consult
Click Consult has been providing search marketing solutions since 2003, we
specialise in all aspects of online marketing including, Pay Per Click Management,
Shopping Feeds, Affiliate Management, Email Marketing and also we have a specialist
business for SEO (Search Engine Optimisation) www.seoconsult.co.uk .

For details regarding our services visit www.clickconsult.co.uk or
www.seoconsult.co.uk
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Contact:

Matt Bullas
Chester House
21 Parkgate Road,
Neston, Cheshire,
0845 205 0292
Matt.bullas@clickconsult.co.uk
http://www.clickconsult.co.uk

Web Site: http://www.clickconsult.co.uk

Contact Details: Chester House
21 Parkgate Road,
Neston, Cheshire,
0845 205 0292
Matt.bullas@clickconsult.co.uk